Tonse Telecom develops insightful market intelligence on emerging trends and up-coming technologies for the Indian telecom market. The booming communications space has spawned opportunities for large and small players alike in several areas. At the outset, the market is adding millions of subscribers every quarter and the carriers are expanding infrastructure. Broadband Wireless Access / WiMAX, mobile data and VAS, content and video broadcast are only some of the key growth areas.

Tonse serves Venture Capitalists, Investment Banks, Technology companies, ISV and Application Developers and hi-tech start-ups and global Research / Analysis and Consulting firms with Custom Research Services.

The nature of these projects could vary from short ‘dip-stick’ studies of very well defined niche target segments to a complete country profile and could vary from a 3 week schedules to 16 week projects (or longer).

Tonse Custom Research Process

Tonse Telecom defines a detailed Project Plan with approximate dates of each module and also defines Gated Outputs on per module basis. This is shared with the Research Client at the beginning and signed off – so that both parties have a consistent understanding of phase of work under progress and expected deliverables / milestones.

Weekly or Fortnightly Project status meeting / conference call is held to ensure that both the parties are updated with progress and if there are any specific events causing delays / potential delays are flagged off at this time. The Customer finds this a very convenient way to monitor project status and if there are any Requirements Changes these are incorporated during these meetings. Some of these may have an impact on the overall scope of the project but some others may not. Tonse has a clear process defined to include Changed Requirements and this reflects in the Main Project Plan immediately. Project Plans are shared with prime customer contact person, so that all project related information is always current between both parties.

On completion of the Research project, Tonse delivers the complete documentation on soft copy including Primary data, Secondary Data and References used, samples, all graphic work developed together with Assumptions made, all Business Models developed together with Project Plan signed off as ‘completed’. If necessary, Tonse will assist with global launch of the Research report and address questions from the Industry press and media.

Custom Research could answer a variety of questions including some of these:

• What is the size of the market? And what would be the extended market opportunity over multi-year forecast?
• Level of Activity in the field, New entrants, Expected entrants, Market Entry barriers, opportunities, threats and Regulatory impact?
• Demographics, pricing models and Revenue-sharing schemes within the Mobile / wireless environment